These experiments represent explorations in terms of form and conceptual content. They act as the originating point for larger projects as well as a means of learning and evolving through personal expression. A wide variety of topics are addressed, including: gender binaries, Japanese historical contradictions, the cyclical nature of existence, etc.


DDA, or Degenerate Design Advice, is a poster series is a direct response to the typical notions of "design advice" given to designers, students, etc. These statements are typically uncritical neoliberal commands. Counter to this idea, these posters provide messages which are ideally both confusing, and inviting of discussion.

UIC Rebrand

All senior design students at UIC take a year-long Professional Practice class which gives them a real world design commission to investigate and fulfill. The commission for this class was to rebrand the university itself (the University of Illinois at Chicago). The first semester was spent researching the campus, touring, and interviewing various focus groups as to what qualities set UIC apart as a public, research based, educational institution. The second semester, these ideas were used by each student to create a design direction, these directions were pared down to a final five which would be further developed.

Research Examples
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The first design direction I took was to develop a system of marks based upon combining basic geometic shapes split upon a vertical axis. This direction was meant to stress the main through point of the diverse institution of UIC. While there are many disciplines represented by UIC, they are all engaged in creating intersections, be it between their area of study and another, theory and practice, the school and the city of Chicago, etc.

To illustrate this combining process, I mocked up a quick animation to simply explain and present the system.

Once this visual language of symbols was defined, the question then became, how can this visual language be reflected in the paired typography?

After reviewing this last experiment, it was realized that the typographic version of the idea (which is based off of current UIC wordmark) was able to stand on its own as an even stronger identity than the symbol system. This typographic mark is built upon the idea of two intersecting planes in space. The UIC logo type is shaped to these two planes to in a theoretically infinite amount of variations, allowing for the creation of an iterative visual system which allows for individuality and interdependancy. Each division within the university would be able to have its own mark which would distinguish it but also visually tie it to the greater whole of the institution. This idea was then prepared to be presented to influential interest groups at UIC.

The first presentation was reviewed and the identity simplified to make it less illustrative and more reflective of the hybrid nature of UIC. This direction was presented and subsequently chosen to be further developed as one of the five final possible directions for UIC's new brand identity.
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As part of the final revisions, I led a team of other student designers to further refine the system as well as produce other deliverables for the identity system.
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de— re— —ful —less

This project manifested itself in a publication and performance. The publication represented a semester of work and research revolving around the utilization of graphic design as a means for critical political, economic and social discourse. The resulting physical piece featured individual projects attempting to bring those ideas to praxis, set alongside excerpts from texts which informed these design experiments. The performance aspect, which took place at the Undergraduate Thesis show at the University of Illinois at Chicago, was an ad-hoc print shop, wherein I would make and sell prints to the public. However, these sales could not involve formal currency, I would only accept trades of some kind, be it objects, words, etc.



Visual Grammar

This poster series attempts to visually translate the grammatical idea of an abstract noun. Only two quotes (a piece of poetry by Saul Williams, and a definition of an abstract noun, written by William Vande Kopple) could be used alongwith basic 2D line work.

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BFA Publication

This was a publication created for UIC's 2014 BFA Undergraduate class. It featured their process and completed work alongside annotations for each image. The book was structured in two sections, the first featured an artist's images, the second their annotations for these images. Both sections utilized the same grid system and the placement of the annotations was dictated by the placement of the artist's images, creating two parallel narratives to be explored.